In this session industry experts provided guidelines on how we can best work with the media to form, build and maintain effective and mutually beneficial relationships.
Working with media can be a daunting experience. As communicators, sharing reliable information with the media is vital, as excellent public engagement with science relies on a foundation of clear, concise communication. Building relationships with journalists equally relies on clear communication and trust.
Speakers: Sisanda Nkoala (Media & Journalism Lecturer, Cape Peninsula University of Technology) and Mia Malan (Founding Editor-in-Chief of the Bhekisisa Centre for Health Journalism).